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Apple has decided to discontinue the last iPod model



Earlier this week, Apple announced that it will cease production of the final iPod model that it currently sells, effectively bringing an end to the iconic product line that was instrumental in bringing about a new era in both music and technology.


"While supplies last," according to Apple (AAPL), iPod Touch devices will be available for purchase until the end of the year. The company also stated that customers will now be able to listen to their favorite songs on a variety of Apple devices, including the iPhone, iPad, and Apple Watch.


"Music has always been at the core of our company, and bringing it to hundreds of millions of users in the way the iPod did had an impact on more than just the music industry — it also redefined how music is discovered, listened to, and shared," said Greg Joswiak, Apple's senior vice president of worldwide marketing in a statement.


"Today, the spirit of iPod lives on," Joswiak continued, pointing out how the music experience pioneered by the iPod has been incorporated into "all of our products," including smartphones and tablets.


The introduction of the iPod by Apple cofounder and then-CEO Steve Jobs in 2001 was a major factor in the company's phenomenal success with handheld devices in recent years. Customers were drawn to the iPod because of its distinctive scroll wheel and the promise that it could store "up to 1,000 CD-quality songs" on a pocket-sized device at the time of its introduction. It was estimated that over 100 million iPods had been sold by the middle of 2007.


In the same year, Apple introduced the iPhone, which was in many ways the spiritual successor to the iPod Touch in terms of design. It was long before the iPod was officially phased out that the smartphone and subsequent Apple products effectively made the iPod a thing of the past.

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