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Facebook is facing a £3.2 billion class action in the United Kingdom for market dominance



Meta Platforms, the parent company of Facebook, is facing a class action lawsuit in the United Kingdom for 2.3 billion pounds ($3.2 billion) over allegations that it abused its market dominance by exploiting the personal data of 44 million users. Facebook, now known as Meta Platforms, is defending the lawsuit.


A senior adviser to the Financial Conduct Authority (FCA) in the United Kingdom and an academic who specializes in competition law, Liza Lovdahl Gormsen, said she was bringing the lawsuit on behalf of individuals in the United Kingdom who used Facebook between 2015 and 2019.


It is claimed in the lawsuit, which will be heard by the Competition Appeal Tribunal in London, that Facebook made billions of pounds by imposing unfair terms and conditions that required consumers to give up valuable personal information in order to access the social networking site.


In response to the claim, Quinn Emanuel Urquhart & Sullivan, the law firm representing Lovdahl Gormsen, has notified Facebook of the claim.


Individuals use Facebook services because they are valuable, and "they have meaningful control over the information they share on Meta's platforms and with whom they share it," according to the company.


Earlier this month, Facebook was unsuccessful in its attempt to overturn an antitrust lawsuit brought by the Federal Trade Commission (FTC). The lawsuit was one of the most significant challenges brought by the United States government against a technology company in decades, as Washington attempts to rein in Big Tech's extensive market power.


"Facebook has grown into the only social network in the United Kingdom where you can connect with both friends and family," Lovdahl Gornsen explained. "In the 17 years since its inception, Facebook has become the only social network in the United Kingdom where you can connect with both friends and family."


But there was a dark side to Facebook as well; it took advantage of its market dominance to impose unjust terms and conditions on ordinary Britons, granting it the ability to exploit their personal data."


As Lovdahl Gormsen explains, Facebook gathered data on its platform and through mechanisms such as the Facebook Pixel, allowing it to build a "all-seeing picture" of Internet usage and generate valuable, detailed data profiles of users.


If individuals do not choose to opt out of a class action lawsuit, such as the one brought by Lovdahl Gormsen, the lawsuit is automatically joined to the defined group.

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