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Apple reclaims the global lead in Smartphone sales following a record win in China




Apple has surpassed Samsung as the world's best-selling smartphone brand in both China and the rest of the world, according to the latest figures.


In two separate research reports published just days before the tech giant is scheduled to release its most recent quarter earnings results on Thursday, the findings are similar.


During the three months leading up to December, according to a report published on Wednesday by Counterpoint Research, Apple (AAPL) achieved its "highest-ever" market share in China. For the first time in six years, Apple has topped the country's ranking of the most valuable companies.


During the fourth quarter of 2021, Apple's market share in China increased to 23 percent, from 16 percent in the same period the previous year. According to Counterpoint, this increase occurred despite the fact that total smartphone sales in China fell 9 percent year on year in the previous year.


According to analysts, Apple has surpassed Chinese smartphone maker Vivo, which has seen its stock fall by 6 percent.


An independent report released last week by Canalys stated that Apple's "unprecedented" performance in China has aided in its efforts to recapture the global market leadership position.


According to the research firm, the US behemoth defeated Samsung (SSNLF) during the critical holiday shopping season, with each company's global market share standing at 22 percent and 20 percent, respectively, during the critical holiday shopping season.


Following a three-quarter absence, "Apple has reclaimed the top spot in the smartphone market, thanks to the outstanding performance of the iPhone 13," according to Canalys analyst Sanyam Chaurasia, who wrote in the report.


"Apple achieved unprecedented iPhone performance in mainland China as a result of its aggressive pricing for its flagship devices," according to the report.


When it comes to the California-based behemoth, the end of the year is typically a good time, as it coincides with the release of new devices from the company's annual September flagship event.


Contrary to this, Apple experienced a meteoric rise in the last quarter, quickly "rising to first place in China immediately following the release of the iPhone 13," according to Mengmeng Zhang, an analyst with Counterpoint Research.


"In addition, Huawei, Apple's primary premium market competitor, saw a decline in sales as a result of the ongoing US sanctions," she continued. Huawei is the world's largest smartphone manufacturer. Due to American restrictions, the Chinese manufacturer's ability to obtain critical components for its devices has been hampered.


Following a three-quarter absence, "Apple has reclaimed the top spot in the smartphone market, thanks to the outstanding performance of the iPhone 13," according to Canalys analyst Sanyam Chaurasia, who wrote in the report.


"Apple achieved unprecedented iPhone performance in mainland China as a result of its aggressive pricing for its flagship devices," according to the report.


When it comes to the California-based behemoth, the end of the year is typically a good time, as it coincides with the release of new devices from the company's annual September flagship event.


Contrary to this, Apple experienced a meteoric rise in the last quarter, quickly "rising to first place in China immediately following the release of the iPhone 13," according to Mengmeng Zhang, an analyst with Counterpoint Research.


"In addition, Huawei, Apple's primary premium market competitor, saw a decline in sales as a result of the ongoing US sanctions," she continued. Huawei is the world's largest smartphone manufacturer. Due to American restrictions, the Chinese manufacturer's ability to obtain critical components for its devices has been hampered.

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