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Alexa.com, a web ranking service owned by Amazon, is being shut down after more than 25 years


Earlier this month, in a support document, Amazon announced that it would be discontinuing its web traffic analysis service Alexa Internet the following year.


Since its inception in 1996, Alexa Internet has quickly established itself as a go-to resource for webmasters and bloggers, particularly in the 2000s. The Alexa Traffic Rank was one of the many analytical tools available, and it provided a rough estimate of a website's popularity based on the number of visitors and page views it received. This particular number had become something of an identifier for some, and it was frequently mentioned when pitching potential advertisers or sponsors.


In case you were wondering, Amazon purchased Alexa Internet in 1999 for $250 million and has continued to operate it as an affiliate company to this day.


They explained that they chose the name Alexa as a nod to the Library of Alexandria, which was once considered to be one of the world's most important libraries in antiquity. Amazon chose the name Alexa for its virtual assistant, which was launched many years later, for exactly the same reason.


On May 1, 2022, Amazon will cease offering new subscriptions to Alexa.com, as well as existing subscriptions. Existing subscribers will be able to continue using the service until it is shut down as scheduled.


Amazon's tutorial on exporting Alexa data can be consulted by those who are interested in learning more.

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