Six Ways Your Website Can Provide a Superior Mobile Experience
Having a responsive, mobile-optimized website is becoming increasingly important for increasing website traffic and satisfying your customers as mobile usage continues to grow. Here’s what your website needs in order to provide an excellent user experience to your mobile audience.
1. A navigation bar that has been optimized for mobile devices
Because screen space on a mobile device is limited, the seven-item navigation bar that looks so nice across the top of your website on a desktop computer will not translate well to a smartphone or tablet. People still need to know where they can go to find what they’re looking for, so don’t get rid of the navigation bar entirely or hide all of your menu items in a hamburger menu, for example. The best option for mobile users, according to user experience research, is a combination of the two: displaying the two most frequently used navigation links while tucking the rest into a hamburger menu or a “more” button with a dropdown menu.
2. Buttons and callouts that are simple to click
Because mobile users frequently interact with a website using a single finger or thumb, good mobile user experience dictates that anything clickable on a website should be located toward the center of the screen for ease of access, and should be large enough to prevent accidental clicks, as described in this article.
3. File sizes that are smaller
Large files can significantly slow down the performance of a website, resulting in slow load times that drive away mobile users. Make sure that your files and images are as small as possible before uploading them to your website. Anything extra (plugins, feeds, files, and so on) can cause a site to load slowly, so make sure all of the elements on your site are relevant and necessary on the page before publishing it.
4. A call-to-action button and a link to a map
When using a mobile device, users do not want to waste time writing down a phone number or address, opening the phone or map, and typing in the information. The ability to generate a phone call, driving directions, or a new email message with a single click is required for phone numbers, addresses, and email addresses. It is recommended that your phone number be a clickable link and that your address be displayed in a map app.
5. A layout that is user-friendly on mobile devices
Due to the fact that mobile screens are smaller, the layout of your mobile site should be simple to read and use on a mobile device. In addition, the site has a more vertical scrolling layout and typography that is clean and easy to read. Remember to test your web pages on mobile devices before making any major changes to ensure that your visitors have an enjoyable experience on mobile devices.
6. Forms that are easier to understand
Actually, simplifying your forms is a good idea for your desktop website as well, because the longer it takes for users to complete your forms, the greater the likelihood that they will be abandoned. Remove any form fields that aren’t absolutely necessary and only ask for the most important information.