Full width home advertisement

Welcome Home

Post Page Advertisement [Top]

 How To Improve Digital Marketing With Gamification 

Before we talk about gamified content benefits, let's first take a look at what gamification means in terms of email marketing.

Gamification is the application of various game elements and game design solutions in non gaming context such as e-mail campaigns in order to reach a more profound commitment, enhance brand awareness, and, of course, make more sales.

The concept is not new to marketing. Gamification has been widely used on social networks and websites. However, it has recently made its way into email campaigns in a bid to breathe fresh air through one of the oldest communication systems.

There is no single definition, rule, or restriction on how gamification may or may not be used in emails. Imagination and technical possibilities are the only restrictions. 

Depending on the type and purpose of your campaign, it can take any form. By far, the most common are:

  • quiz;

  • wheel of fortune;

  • crossword;

  • trivia;

  • puzzle;

  • bingo;

  • spot the difference;

  • maze;

  • reveal a gift;

  • optical illusion;

  • find a match

However, several solutions simply cannot be classified due to their custom design and uniqueness. Anything that involves game tasks can be qualified as gamification content.

Why Use Gamification?

The main idea of gamification is to attract the reader's attention and cause them to interact with the message for a long time. And its primary advantage is its versatility; it can be used just as well for B2C and B2B and is suitable for any industry, from beauty studios to travel agencies. 

1. Gamification boosts the average reading time and, as a result, customer involvement. Gamified content arouses interest, anticipation, and excitement, encouraging people to move on answer questions (take a test, take a test, scratch for a gift). And if you have executed an excellent idea, the products promoted through this idea will likely be purchased in the end.

2. Gamification improves the reading experience, making it more fun. Email is a relatively stagnant model, with few changes in recent years. Of course, there have been many technical enhancements, but they are largely invisible to a typical subscriber's eye. All people see is an old text, good images and exhortations, and game-like elements that can spice up this classic recipe.

3. Gamification has a feel of novelty. If you have a tight schedule of campaigns that send four to five weekly, it's a good idea to mix regular promotions with more creative messages as people get bored with the routine.
Increases word of mouth. When you come across content unexpectedly enjoyable that surpasses your expectations, you want to share it. A campaign that gave you enjoyable moments will most likely be targeted at friends.

4. Gamification helps collect customer data. This can be especially useful for subscribers who signed up some time ago but haven't made a purchase yet (which means you can't review their purchase history and site behavior). Ask them to pick a gift in a game, and you will know what categories of products might be of interest to them. And the more data you know, the better you can segment your contacts and send more targeted campaigns.

5. Gamification operates as content on its own. Brands that do not have blogs and do not sell very often can use gamified newsletters as an opportunity to get in touch. When you don't have a lot of new information, you don't have the resources to prepare materials (product lookbooks/custom photos/videos) for a new campaign. Consider using game-like elements to complete your email template.


As you can see, the benefits can be many, but there are also things to consider. First of all, each gamification project is a unique solution. This strategy's whole idea is interest and excitement, and people will not play the game or take the same test twice. If you plan to invest in a complex project, be sure to use it to promote an outstanding bid to multiply the effect.

To put a complicated project to life, you will most likely need a designer. Such elements, such as a test, trivia, or crossword puzzle, can even be implemented in a basic response template; a more advanced layout needs HTML skills.

No comments:

Post a Comment

Bottom Ad [Post Page]