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 How E-Commerce Stores Can Significantly Minimize Chargebacks


The most common type of fraud in e-commerce is chargebacks. First-party fraud, also known as friendly fraud, happens when an internet shopper buys something with their credit card and then asks for a refund from the credit card provider after receiving the goods they purchased. For some retailers, these refunds can account for up to 80% of all fraud losses.


Beyond the loss of goods, you may be affected by non-refundable refund fees that can amount up to $50. This is in addition to the processing fees paid for the initial purchase. The shipping cost is also lost. Although you can dispute a chargeback, the time involved can often be long and success rates low.


Consumers Are Bypassing Sellers


More than ever, consumers are increasingly bypassing merchants when they have a problem. Instead, they go to the credit card issuer directly with a complaint. They may see a fee they do not recognize on their monthly bill and challenge it, or they may take advantage of credit card companies' liberal policies on protection. By the time you reach your bank, you will already be on the defensive. You will need to provide proof of purchase and proof that they have gotten the goods in question.


After the bank examines the information you have provided, it will decide. If it is in favor of the client, you will receive fees and other expenses.


Ways to Minimize Chargebacks


No matter how you cut it, refunds are bad news. Even if you do everything right, the best scenario is to waste time needed to fight them. The best advice is to do everything you can to prevent them from happening in the first place, following these key practices:


1. Exact Product Descriptions


Clarify descriptions and details to avoid disappointing customers when they receive the goods.


2. Exact Inventory Number


Inaccurate inventory numbers may let you run out of stock or may delay delivery. Frustrated customers can request refunds because something was not delivered on time - even after collecting the items.


3. Keeping Records


Keep well-detailed records of purchases that are readily accessible to your workers and customers.


4. Track Shipments


Utilize trackable delivery shipments that offer delivery receipts and consider requesting signatures for delivery.


5. Return Policies


It would help if you had a return policy that facilitates the return of goods to online shoppers.


6. Excellent Customer Service


The more you take care of customers, the less likely they are to request refunds before contacting you.


7. Easy To Identify Trade Name


Make sure customers can quickly identify your company when analyzing credit card bills (DBA name).


8. Checking AVS for Mismatch


Address Verification Services (AVS) will report credit card sales if the billing address used during payment does not match the billing address registered with the issuing bank.


9. Email Analysis


By executing a reverse email search, you can analyze your emails to build risk profiles and reduce potential fraud.


10. Reverse Email Search Can Reduce Refunds


One of the best methods of avoiding chargebacks is using a reverse email lookup or email profiling procedure. Email addresses are linked to a huge amount of unusable information that can be used to access risk.



Scammers typically use multiple fake emails. They create them quickly and often do not pay attention to the accuracy or right spelling. If there are several special characters, email names close but not the same as the name listed in the command, or meaningless words, a reverse email search can detect if the email address seems suspicious.


11. Process Automation


Performing all these steps manually requires a long time. You should use an email profile platform that does all this in real-time. Machine learning and Artificial intelligence can do background scans on email addresses and provide a risk assessment.


Minimize Chargeback Risk


Studies reveal that e-commerce vendors end up paying around $3.29 for every dollar of fraud they face. This adds up quickly – amounting to more than 2% of annual revenue: refunds, fraud, and reimbursement costs e-commerce retailers about $40 billion annually.


Take these steps proactively above in the fight against refunds. Minimizing your risks can significantly boost your profit margin.

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