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8 Ways to Get Your Posts Seen More on Facebook

Businesses are in a tizzy these days because the posts on their Facebook Pages are reaching fewer people. A recent study estimated that brand posts on Facebook are typically seen by about 6 percent of a page’s fans. Target Your Posts Targeted posts reach a large percentage of the fans. Even without a boost in reach, a smartly targeted post is more likely to engage those users that do see it. Brands can enable post targeting by selecting “Edit Settings” from the “Edit Page” drop down menu in a Page’s admin panel. Use Photos, But Make Them Original Photos, when used correctly, can be a win for both audience engagement and reach, and they align with the increasingly visual nature of the social network and its spinoff apps. Post at Odd Hours If the type of content you’re posting might appeal to people who are awake late at night or early in the morning, try posting during off-peak hours. Remember that it’s easy to schedule a Facebook post in advance. Start a Conversation If you can get a conversation started with a post by asking a question, it’s more likely that your Page will be pulled into other users’ feeds. Make sure the questions are pertinent to your organization. Be Engaging If your posts keep people engaged, as measured by likes, comments, shares and time on screen, the social network will reward you with further reach. Spam up your page with excessive posts that no one likes or comments on, and your reach is likely to decline even faster . Cross-Promote With Other Pages Get mentioned in a post by another brand, and your Page could show up in the News Feeds of users who don’t already like your organization. Hop on a Trending Topic When users click on a trending topic, they see a mix of content from other users and Pages about the story. Posts from friends or Pages a user is connected to get higher placement in the trending feed, so if the topics are relevant to your brand, consider joining the conversation. Buy an Ad Facebook, of course, says this is the most straightforward solution. Facebook offers discounts on ads that can be delivered with a social context (basically showing a user that one of their friends also likes the brand featured in an ad). More Page fans means more opportunities to provide this context and buy cheaper ads.
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