The key components branding:
brand’s identity,
brand communication,
brand awareness,
brand loyalty,
branding strategies.
Branding is one of the element in the product planning activities of a firm. It has to do with the efforts a firm makes in choosing, development projecting and establishing its own brands of product. A brand is nay word letter, symbol, device, design, term, or a combination of any of these that is used by a manufacturer or seller to identify his goods or services and to differentiate them from those of competitors.
Branding is one of the element in the product planning activities of a firm. It has to do with the efforts a firm makes in choosing, development projecting and establishing its own brands of product. A brand is nay word letter, symbol, device, design, term, or a combination of any of these that is used by a manufacturer or seller to identify his goods or services and to differentiate them from those of competitors.
The designation of branding include the following:
1. Brand name
1. Brand name
This can be defined as A name given to a product or service.
2. Brand mark
2. Brand mark
This can be defined as A distinguishing sign given to a product or service for uniqueness.
3. Trade mark
3. Trade mark
A formally registered symbol identifying the manufacturer or distributor of a product or service.
4. Copyright
4. Copyright
A document granting exclusive right to publish and sell literary, musical or artistic work.
Types of Branding:
1. Personal Branding
2. Product Branding
3. Corporate Branding
4. Cultural Branding
5. Geographic Branding
6. Economic Branding
7. Consumer Branding
Types of Branding:
1. Personal Branding
2. Product Branding
3. Corporate Branding
4. Cultural Branding
5. Geographic Branding
6. Economic Branding
7. Consumer Branding
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