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Przemek Kowal for ummango


A brand is defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. It also the act of stigmatizing.


The key components branding: 
brand’s identity, 
brand communication, 
brand awareness, 
brand loyalty, 
branding strategies. 

Branding is one of the element in the product planning activities of a firm. It has to do with the efforts a firm makes in choosing, development projecting and establishing its own brands of product. A brand is nay word letter, symbol, device, design, term, or a combination of any of these that is used by a manufacturer or seller to identify his goods or services and to differentiate them from those of competitors.


The designation of branding include the following:

1. Brand name

This can be defined as A name given to a product or service.

2. Brand mark
This can be defined as A distinguishing sign given to a product or service for uniqueness.

3. Trade mark
A formally registered symbol identifying the manufacturer or distributor of a product or service.

4. Copyright
A document granting exclusive right to publish and sell literary, musical or artistic work.

Types of Branding:

1. Personal Branding
2. Product Branding
3. Corporate Branding
4. Cultural Branding
5. Geographic Branding
6. Economic Branding
7. Consumer Branding

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