Any hot topic that is infectious is Viral Marketing. It is ‘exposing an idea’ for a cause. It is a message getting viral by passing it from one to another with an intention of boosting your business.
Social Media Viral Marketing is the use of social media channels to spread any message for creating brand awareness. Viral marketing rate may differ on each level.
Examples of Viral Marketing
ALS Ice Bucket Challenge − ALS Association received increased media attention by soaking the whole world. Even celebrities and entrepreneurs participated in it.
Ashton Kutcher hits 1M − Ashton has been a seeding strategist who influenced his fans by an influencing message that went viral.
Hotmail went viral − Hotmail team placed a link ‘Want a free email account? Sign-up for Hotmail today.’ in the footer of any mail sent from a Hotmail account. It was a viral hit.
Sharing and Tagging.