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Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients.
Because we focus a lot on Google SEO, I often find myself explaining to our clients why their presence on Google+ is so important. People outside the industry tend to think it’s just another social network (and one that no one is using). The truth is, whether the network is popular or not, Google loves it when you play in their sandbox.
Investing even a little bit of time and energy into your business page on Google+ can mean improved local search visibility, especially for a small to medium-sized business.
With search engine algorithms constantly evolving and becoming more intertwined with social media, the lines denoting where SEO stops and social begins are becoming blurrier by the day.
Read more below about what makes Google+ worth a slot in your business or non-profit’s social media strategy for 2014.

Google Search Visibility

Anyone who has something to sell would be crazy to pass up an opportunity to get their brand in front of qualified leads, right? Search engine optimization is all about getting your website found by your potential customers, and Google’s got the majority of the market share when it comes to search.

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