Mission Statement

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The mission statement should contain a clear description of the organizational identity, for what the business is meant, as well as which results your organization seeks. The mission statement should do more than just describe who is a part of the organization.

It should reflect upon the internal and external perception in a manner which is understood by all. The mission statement should speak to what drives the organization and how things are accomplished within the organization. Overall, the mission statement should be simple.

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