Full width home advertisement

Welcome Home


Post Page Advertisement [Top]


The size of your marketing plan is dependent upon the size of your company. If you run a small company, you can generally create a marketing plan that is no more than a handful of pages, whereas a large corporation might have a marketing plan that runs over one hundred pages. In either case, the marketing plan should be placed in a binder where it can be referred to at least quarterly, but hopefully monthly.

A section can be placed in the marketing plan for monthly reports on things such as sales and manufacturing for the sake of tracking performance as you follow your outline. A marketing plan should cover the length of one year. This is because markets will evolve, people will change, customers will leave, as will people. It is helpful to include a section in your marketing plan that addresses two or four year segments. Whether or not you do this, the majority of your marketing plan should address the coming year.

No comments:

Post a Comment

Bottom Ad [Post Page]

||