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When J.P. Morgan Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they understood the online shopping market was expanding. What better way to cater to online shoppers than by partnering with the world's largest online retailer? This partnership, also known as an affinity marketing campaign, allowed these two companies to link their brands in a mutually beneficial relationship.
Source: http://www.marketing-schools.org/

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