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Display Advertising
When people first think about monetizing a forum, the place they commonly begin is with standard display advertising, which can include graphics, text and/or rich media. This is for good reason. It is a mature, established way of generating revenue and there are many tools and services that exist to facilitate it, which makes it easy to get started with.
Display advertising is a term that encompasses the various formats and techniques used by ad networks and advertisers to display ads to visitors of your forum. The techniques will vary, with each having its own upsides and downsides and it is important to understand the nuances of these techniques so that you are giving yourself the best chance for success.
Create a Privacy Policy
This may seem like an odd place to start, but let’s just get it out there right away: create a privacy policy. Putting aside any legal reasons, it’s a great idea, a best practice and is
required by at least some of the companies that you may want to work with, not only for
your display advertising, but for other forms of monetization that we’ll discuss later in this blog.
Your privacy policy describes your methods of gathering data from visitors and how that
data is used and shared. It may sound scary, but as long as you understand your policy and stay true to it, it isn’t. Trust Guard offers a great, free privacy policy generator at
FreePrivacyPolicy.com. Answer the questions in the form honestly and make sure that you indicate that cookies will be used for advertisements and to compile data – both of which will occur in the course of serving ads.
Though that should do the trick for most forums, this blog should not be taken as legal
advice. If you have any questions about your unique situation, you will want to seek out a qualified professional.

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